| Metric | Google Ads | Meta |
|---|---|---|
| Spend | $1,632,665 | $578,963 |
| Share of spend | 73.8% | 26.2% |
| Click-through rate | 5.91% | 1.22% |
| Cost per click | $6.53 | $2.07 |
| Leads | 27,279 | 23,561 |
| Cost per lead | $59.75 | $24.57 |
| Qualified-lead rate | 69.8% | 67.6% |
| Lead → appointment | 45.8% | 43.6% |
| Specialty | Accounts | Spend | Leads | Cost per lead | Lead → appt |
|---|---|---|---|---|---|
| Plastic Surgery | 6 | $197,121 | 2,379 | $82.86-1.2% | 29.7% |
| Orthopedics | 6 | $106,380 | 1,497 | $71.06-1.6% | 40.5% |
| Ophthalmology | 6 | $101,546 | 1,423 | $71.36-2.8% | 34.4% |
| Dermatology | 6 | $86,880 | 2,513 | $34.57+8.1% | 42.2% |
| Specialty Clinic | 6 | $61,968 | 1,345 | $46.07-2.9% | 42.7% |
| Dental | 6 | $52,914 | 1,991 | $26.58-12.1% | 46.7% |
| Primary Care | 6 | $45,252 | 1,769 | $25.58+5.3% | 54.0% |
| Pediatrics | 6 | $33,815 | 2,098 | $16.12+12.5% | 60.4% |
| Physical Therapy | 6 | $29,808 | 915 | $29.64-17.1% | 50.6% |
| Chiropractic | 6 | $27,282 | 1,204 | $22.66+0.1% | 50.8% |
| CTR | clicks ÷ impressions | Click-through rate. |
| CPC | spend ÷ clicks | Average cost per click. |
| Lead | count | A web form submission or a tracked phone call lasting 60 seconds or longer. |
| Click-to-lead rate | leads ÷ clicks | Share of ad clicks that became a lead. |
| CPL | spend ÷ leads | Cost per lead (only months with lead data received). |
| Qualified lead | count | A lead the practice intake team marked as a new, serviceable patient inquiry (synced from the simulated CRM). |
| Lead quality rate | qualified leads ÷ leads | Share of leads that were qualified. |
| Conversion (appointment) | count | A booked appointment attributed to the campaign: last non-direct paid click, 30-day click window. |
| Conversion rate | appointments ÷ leads | Lead-to-appointment rate. |
| Cost per appointment | spend ÷ appointments | Spend divided by attributed appointments. |
Attribution: last non-direct paid click, 30-day click window. Appointments come from the simulated practice scheduling system. All figures are synthetic. Campaign-months with missing tracking are excluded from affected ratios, never counted as zero.